Custom Riders is a rider run & rider owned bmx store that has been running for over 30 years. We have one of the largest online stocks of BMX bikes and BMX parts from all of the top brands, such as: Cult, Odyssey, We The People, Eclat, Profile, Proper, Vocal, Fit Bike Co, S&M, Haro, Mongoose, Sunday, Shadow, Federal, Demolition, Alienation, Primo and many more. We've got plenty of deals and sale items so get stuck in and grab yourself a bargain. Don't forget that you can always visit our store/showroom based in Letchworth, Hertfordshire, SG6 1NE.

With daily updates on our stock, we're rarely out of the hot products. You can buy online with a few simple clicks through our site. All transactions are secure. Want your delivery fast and cheap? No problem! We provide free UK delivery on all orders over £50 and same day dispatch on orders placed before 2pm!

617 Jubilee Road Letchworth SG6 1NE

Custom Riders BMX Bikes | Parts | Clothing Privacy Policy & Cookies

Custom Riders Privacy policy

Custom Riders ltd respects your privacy and is committed to protecting your personal data. With the new General Data Protection Regulation (GDPR) that came into effect 25th May 2018, We want to let you know and understand the information we hold about you and the reasons we hold it.

This privacy notice aims to give you information on how Custom Riders ltd collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or service or take part in a competition.

This website is not intended for children and forms used on this site should be made by parent or guardian and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

Who are We?:

Custom Riders ltd is the controller and responsible for your personal data (collectively referred to as "we", "us" or "our" in this privacy notice).

Third-party links:

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

 

Contact details

Our full details are:

Full name: Custom Riders ltd (a company incorporated and registered in England and Wales with company number 3760528 ).

Email address: Info@customriders.com

Postal address: Data Privacy Manager, Custom Riders ltd, 617 Jubilee Road Letchworth Hertfordshire SG61NE

Telephone number: 01462 650740

 

What do we collect:

From the personal data you provide to us.  The Data we hold is the order processing data at the basket and checkout stages which includes the following information.

* Your name

* Your address

* Your telephone number 

* Your email address

* Your order history

* Card Details (if you'r ordering via Telephone only.)

* Information regarding how you got to our website if you came through a 3rd party

* Cookie information from your PC / Phone

* Your social media name if you chose to contact us via this platform

 

How is your personal data collected?

We use different methods to collect data from and about you including through

* When you create an account with us online or in store, When you place an order we need to know your name, email address, delivery address, credit or debit card number and the card's expiry date. This allows us to process and full-fill your order and to notify you of the status of your request. We may also ask for your telephone number which enables us to contact you urgently if there is a problem with your order.

* When you visit our website and use your account to place an order

* When you engage with us on social media

* When you make a complaint to us.

* When you enter competitions

* When you review our products & services

* When you’ve given a third party permission to share the information they hold about you with us

* When you apply to pay via one of our Finance suppliers, V12 Finance

* When you visit our store, you may be picked up on our CCTV which are used for security

* Direct Email 

* Via social media. When you use or interact with any of our social media channels (like Facebook Instagram and Twitter etc ), we may collect, record and retain certain data regarding your activities on those social media channels, such as the frequency of your visits. For example, if you choose to use the Facebook “like” button to indicate you like any of our pages or apps, or if you tag any of your social media contacts or link to them in any content you post, we will record this information. This is most likely to be non-personally identifiable information but may also include personally identifiable information depending upon your settings on those channels. Any comments you put or add on any of our social media channels may be personally identifiable information depending upon the content. We will collect, record and use that content and any other information you provide when putting or adding it to any of our social media channels (including any information that you have permitted those social media channels to share with us or that is allowed by your user settings on those sites).

 

How & why do we use your information:
* Your information is used primarily to process your order. If your order is to be delivered to you, we will share your name and address details with our courier company.
* If you have chosen to pay for your order via finance, we will be given details of your application by our finance provider. These details will only be used to obtain payment from the finance company.
* Your details will be shared with the relevant authorities in any cases of fraud or theft.
* Your details will be used to contact you regarding surveys and feedback which help improve our service to you.

* Your information is used to provide you with marketing information about our content, products, and services. If you have consented to receive marketing material from us, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes.

* Your details will be used to send you communication required by law, for example updates to our privacy policy or important warranty and recall information relating to the products we have sold you previously.

We are committed to protecting your privacy and only use the information we hold about in in accordance with the General Data Protection Regulations. We will not collect any personal data from you we do not need to provide and oversee this service to you. No 3rd parties have access to your personal data unless the law allows them to do so.

 

Data protect and Security:
* All electronic financial transactions entered into through our website will be protected by encryption https technology
* We do not store any card details on site, these are all held and processed by our third party providers, Sage Pay & PayPal

* Manual Transactions over the Telephone for additions, changes, and Refund transactions are all destroyed of after completion.
* Customer accounts in store cannot be accessed by anyone who does not need to access them for the purpose of completing a transaction, processing a refund or informing you of a recall.

* You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when using it to log in to our website).



How long we keep your information:
We will never keep your information longer than necessary. Digital order details will be kept on file indefinitely unless you specifically ask us to remove them. This is to ensure we can contact you should a warranty or recall issues arise.


Your rights regarding your information:

Under the new GDPR, you are entitled to following. access the personal details we hold about you. This will be completed with 30 days of your request and, in most cases, you will not be charged for this.

* Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

* Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

* Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

* Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

* Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

* Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

* Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

 

 

Complaints :

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO) if you are not happy with our response to any request you have made https://ico.org.uk/concerns . We would, however, first appreciate the chance to deal with your concerns before you approach the ICO so please contact us. info@customriders.com

 

Changes to the privacy notice and your duty to inform us of changes:

This version was last updated on 21 May 2018. Historic versions can be obtained by contacting us.

 

Cookies

We use cookies to help us drive the site. Cookies are little bits of information that we put on your computer to help us keep track of things. Where we use cookies would be in tracking your shopping basket our SagePay payment gateway, and also through Google Analytics, which is the most popular system on the internet for tracking how many people visit your site.

From the 26th of May 2012 we need you consent to allowing these cookie usages. What do you need to do? Easy! Nothing. Simply carry on using the site as normal and everything will be just fine. If for any reason you are not comfortable with that feel free to give us a ring. We can still take your phone order or you can come into the shop. See here for contact detais and opening hours.

In order for Saved Baskets to work our website will send a harmless text file called a cookie to your computer. This cookie contains a unique reference number that we can use to identify you and retrieve the contents of your shopping basket when you return.

Please note that the cookie will only be used to identify you for the purposes of retrieving your saved basket. Cookies are harmless text files and cannot damage your computer in any way.

Our Website Cookies Policy

A cookie is a small file of text which we transfer to your hard drive through your web browser, as with most websites, when you visit our website and use certain pages or features on the site, especially when placing an order. It enables our own system to recognise you when you visit our website again and improve our service to you. This information can be used to enhance the content of our website and make your use of it easier. For more information about cookies please visit www.allaboutcookies.org

Cookies

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

- enabling a service to recognise your device so you don't have to give the same information several times during one task
- recognising that you may already have given a username and password so you don't need to do it for every web page requested
- measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast

You can manage these small files yourself and learn more about them through Internet browser cookies - what they are and how to manage them.


Our use of cookies

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, your computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

- recognising that you may already have given a username and password so you don't need to do it for every web page requested
- measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast
- analysing anonymised data to help us understand how people interact with govt services so we can make them better

You can manage these small files and learn more about them from the article, Internet Browser cookies- what they are and how to manage them.

Learn how to remove cookies set on your device.

There are two types of cookie you may encounter when using Custom Riders BMX Bikes | Parts | Clothing :

First party cookies: these are our own cookies, controlled by us and used to provide information about usage of our site.

Third party cookies: these are cookies found in other companies' internet tools which we are using to enhance our site, for example Facebook or Twitter have their own cookies, which are controlled by them.


First party cookies

*Custom Riders BMX Bikes | Parts | Clothing uses cookies in several places - we've listed each of them below with more details about why we use them and how long they will last.

We will endeavour to let you know before we store a cookie on your computer.

Our Own PERSISTANT cookies

Name Purpose Typical content
_Session This cookie speeds up your experience on our website if you visit us more than once by remembering key information if you have set your browser to allow it. For example your username when logging in, or your preferences when browsing our website. It is an anonymous customer ID cookie, so we do not save any specific data about you at all, just a unique _Session reference number

Cookies set by Custom Riders BMX Bikes | Parts | Clothing website

Name Purpose Expires
ASP.NET_SessionId
HttpReferer
Referer
dd_object
These only last for the session (visit) to our website, and help with your movement through the website, and also let us know if you have visited from a 'Referer' i.e. another website where we may have a link, or an article about us. Expires on exit

Third party cookies

We use a number of suppliers who may also set cookies on their websites' on its behalf. Custom Riders BMX Bikes | Parts | Clothing do not control the dissemination of these cookies. You should check the third party websites for more information about these.

Provider Name Purpose More Info
Google Analytics _utma
_utmb
_utmc
_utmz
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. They do not contain any personally identifiable information. Google Privacy policy
Add This _atuvc The _atuvc cookie is created and read by our JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated. No data from that cookie is sent back to AddThis. Add This privacy

Changes to this privacy policy

If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

You can use the settings of your browser to block, or delete cookies as you wish. Do please note that blocking cookies may slow down your experience on our website, or cause issues with placing an order, as cookies are often required to help with a smooth checkout process!

If you have any questions about our cookies policy or feedback please contact us on 01462 650 740 or via our contact us page link at the top of the page.

To improve your shopping experience today and in the future, this site uses cookies.
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